Founded on the beautiful island of Gotland (Sweden) by 2 friends, Vii was born out of the decision to honour ourselves and the planet we live on.


Inspired by a book about the dangers of plastic we started our search for beautiful and environmentally friendly alternatives that made our hearts beat just that little bit faster.


Our business name (Vii is an acronym for Varför inte idag? - Swedish for "Why not today?) became our motto and Vii turned into a discussion about how we can improve our own health and the health of our environment by making simple changes in the choices we make every day.



Following a couple of less simple choices and changes in 2016 the business tranformed a little and has now moved to the U.K.!



For more information about the transformation & the new online store visit




Pop-up Lifestyle Store.

Holistic Nutrition.




A healthy lifestyle starts with a decision.

Why not today?



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Varför inte idag?

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